91Ö±²¥

Students working the La 91Ö±²¥ TV Studio

Sports Communication (B.A.)

  • Major
  • 4-year, On Campus

What you’ll learn

Sports communication professionals shape how teams, athletes, organizations, and fans connect through media, storytelling, and strategic communication. The Sports Communication major prepares students for careers in this rapidly evolving sports industry, from video production, broadcasting, and sports writing to public relations, advertising, and coaching. 

Through a blend of theory, industry knowledge, and experiential learning, students examine how communication shapes relationships among athletes, organizations, media, brands, and fans within the sport ecosystem. Students can choose to develop skills in storytelling, content creation, audience engagement, leadership, and strategic communication while learning to manage sports communication initiatives and build meaningful connections across diverse sport communities. 

Why Study Sports Communication at La 91Ö±²¥?

Students are presented with opportunities to engage in hands-on and professional experiences in broadcasting, digital media, public relations, advertising, photography, event planning, and emerging sports communication technologies to prepare you with the knowledge you need to enter the field. Philadelphia’s dynamic sports landscape provides unmatched opportunities to learn from industry professionals, gain practical experience, and launch your career in sports communication. 

Highlighted Courses

COM 256 – Sports Journalism

This course focuses on the skills of writing, reporting, interviewing, and analyzing in the context of sports media. Students will learn how to develop strategies for sports coverage in a variety of forms, including straight news, features, opinion, and investigative work. Students will be expected to produce content and ideas for written copy, photographs, and video or audio segments. The course will also introduce students to the uniqueness of covering specific sports beats each week.

COM 388 – Sports Broadcasting

This course trains students to produce live sports broadcasts and sports studio shows. Students work behind and in front of the camera, in production and on-air roles, which include: play-by-play announcer, color analyst, sideline reporter, and studio show host and analyst. Students do background research and conduct interviews to identify storylines. They prepare depth charts and memorize key information and statistics for on-air roles. They write scripts and create rundowns and graphics. They research, report, shoot and edit video profiles and enterprise stories.

COM 355 – Communication and Coaching

Coaching, regardless of whether it occurs in an athletic context or an organizational context, is dependent on effective interpersonal communication. This course focuses on effective coaching practices, including the instructional, persuasive, team-building, and leadership elements of coaching.Ìý

Meet the Faculty

Our faculty work side-by-side with our students to prepare them to effectively work in teams, deliver persuasive arguments, and develop stories using industry-level techniques and technology.

Career Opportunities

With a specialization in sports communication, students are prepared for jobs across the sports industry. Whether you’d like to write columns about the Phillies for the Philadelphia Inquirer, plan community events for the Philadelphia Eagles, manage the behind-the-scenes work on shows likeÌýInside the NBA,Ìýor report from the desk ofÌýSports Center, you will be following in the footsteps of our accomplished alumni.ÌýÌý

Pursuing this majorÌýopens upÌýdoors to careers in:Ìý

  • Content creation and editingÌý
  • Production of sports programmingÌý
  • Major event planningÌý
  • Coaching and player developmentÌý

Our students intern with all major Philadelphia sports teams – Eagles, Phillies, 76ers, Flyers, and Union – in a variety of roles, including video editing, photography, marketing, social media, public relations, and event management. Our students go on to full-time roles within these organizations immediately after graduation, supported by our strong network of Communication alumni who have dedicated their careers to Philadelphia sports.

I chose the La 91Ö±²¥ Communication Department because of their great resources and connections in the Philadelphia Region. Through the La 91Ö±²¥ Communication Department, I was able to land an internship with the Eagles for two years in a row now, attend the Super Bowl and Super Bowl parade, and I even received an official ring. I have learned how to build connections for my future career path, and the program has really given me the opportunity to get a hands-on experience in media and journalism.

Maya Martin, ’26
Maya Martin